Profile SEO for agents
Get found on Google — fill your AHO profile right
A short checklist. ~10 minutes. The agents who fill all 8 fields rank higher when buyers search "real estate agent in {city}" on Google.
What we emit to Google automatically
Your public AHO profile at /agents/{your-slug} already includes structured data (Schema.org RealEstateAgent + AggregateRating + Review + FAQPage + BreadcrumbList). But the structured data is only as strong as what you fill in. Every field below maps to a schema property Google reads.
The 8-field checklist
1. Full name
The exact form Google will surface in the search result. "Maria Rodriguez" beats "M. Rodriguez". This is your `name` schema property + the H1 on your profile page.
2. Photo (real, head shot, eyes on camera)
Schema emits this as `image`. Buyers click profiles with a real face 3-5× more than profiles with no photo or a logo. No stock photos — buyers spot them instantly and they hurt trust.
3. Bio (2-3 paragraphs, in your market language)
Mention your city or region by name. Mention your years of experience. Mention what makes you different (specialty: investment, luxury, first-time buyers). Google reads this as the most semantically rich text on the page; vague bios rank below specific ones.
4. Specialties
Pick 3-5 from the list. Schema emits `knowsAbout[]`. Examples: "Luxury condos", "First-time buyers", "Investment properties", "Beachfront". Buyers also filter your profile by these tags.
5. Languages
Pick every language you speak professionally. Schema emits `knowsLanguage[]`. International buyers filter agents by language — a Polish buyer in Spain searches for Polish-speaking agents specifically.
6. Phone + WhatsApp
WhatsApp is the primary lead channel in DR/LATAM (one click → conversation). Both appear as click-to-chat buttons on your profile. Schema emits `telephone`. Required field — buyers don't fill contact forms when they can WhatsApp instead.
7. Website
Your personal or agency website. Schema emits `url`. Cross-domain link equity: a link from AHO's authority domain to yours helps your own site's ranking. Optional but worth filling.
8. Social links (Facebook, Instagram, LinkedIn)
Schema emits these as `sameAs[]` — Google uses them to confirm you're the same person across the web. Strong identity signal. Fill ALL the ones you have, even if you barely post on LinkedIn.
What happens when you publish listings
- Each listing carries its own `RealEstateListing` JSON-LD that links back to you as the agent. More listings = more inbound JSON-LD signals to your profile.
- "Areas served" on your profile auto-derives from your listings' cities. Publish in your active areas; the profile updates automatically. No manual maintenance.
- Sales stats (active listings, sold count) appear on your profile and feed `aggregateRating` via the buyer-review flow after first lead.
★ Reviews drive your star rating
After every first lead from a buyer, AHO emails the buyer a review-request link. Each published review adds a data point to `aggregateRating`. Google shows the star count in the SERP snippet — a 4.8 ★ profile beats a 4.0 ★ on click-through, all else equal. Encourage your buyers to leave reviews when you close.
? FAQ on your profile = SERP rich result
Add 3-5 FAQs on /dashboard/profile (FAQ editor at the bottom). Schema emits `FAQPage` and Google sometimes pulls FAQ answers directly into the search result page — high-value real estate. Questions like "Do you work with international buyers?" or "Which areas do you cover?" are perfect.
Ready to optimize?
Edit your profile now
You'll be on /dashboard/profile. Save changes — Google re-indexes within hours; visible rank improvements typically land within 1-2 weeks.